Black Friday is not only a chaotic holiday for shoppers, but it is also an extremely exciting time for those in the media to represent the spectacle of this chaos to the public. The public then consumes this content at face-value, continuing the chaos online and in their homes. In light of Black Friday’s “festivities,” Guy Debord’s Society of Spectacle shone out to me as a great way to explain it. It’s not really a phenomenon, but an obsession in a society that perhaps values the commodity more than other areas. This personal essay explores the parallels I have seen between Black Friday and Guy Debord’s writing.
All citations are from Guy Debord in his work La Société du spectacle (Paris: Buchet-Chastel, 1967). Translated by Donald Nicholson-Smith (New York: Zone Books, 1994).
“The world the spectacle holds up to view is at once here and elsewhere; it is the world of the commodity ruling over all lived experience. The commodity world is thus shown as it really is, for its logic is one with men’s estrangement from one another and from the sum total of what they produce.”
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