Posts filed under 'audiovisual translation'

Because Reading (Subtitles) Is What? Fundamental!

RuPaul’s Drag Race demands translation sensitive to global and local queer cultures.

In the twelve years since RuPaul’s Drag Race first premiered on the relatively unknown LGBTQIA+ cable channel Logo TV, the Emmy award-winning series has gained an immense global following and become one of the defining shows of our age. The reality TV show, which boasts thirteen seasons (along with six All Stars series), follows drag queens competing in a range of performance-based challenges to be crowned “America’s Next Drag Superstar.” More recently, the race has expanded overseas, with Spain becoming the latest in a series of international spinoffs, joining Thailand, the UK, Canada, Holland, and Australia/New Zealand. In its evolution from a niche talent show for US drag performers to a global cultural phenomenon, Drag Race has propelled a queer subculture from the margins to the mainstream and put drag performance in the international spotlight. In the journey to globalize the show, translation has played a key role in giving drag and LGBTQIA+ culture visibility around the world.

It is of course thanks to the subtitling and dubbing of Drag Race into multiple languages that the US original achieved global success and found audiences worldwide. For translators, capturing the nuances of the show is no small feat. Much of its entertainment relies on verbal and cultural humour, each episode packed with English-based puns, double-entendres, and innuendos that can be hard to translate. Similarly, the dialogue showcases slang terms, neologisms, and catchphrases that are deeply rooted in the drag and LGBTQIA+ culture of the US. Take “mothertuckin’,” for example. In drag culture, tucking, used here to rhyme with a certain English swearword, refers to a taping practice used by drag queens to make their genital anatomy appear more feminine. Recreating this kind of wordplay poses a challenge for translators working in a context with a less developed drag culture and associated vocabulary.

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Flowing Speech: On the Complexities of Audiovisual Translation

It’s really beautiful to get carried away by your emotions while translating.

Over the course of its four-season run, U.S. television show Crazy Ex-Girlfriend won acclaim and awards for its groundbreaking musical format, treatment of mental illness, and reinvention of romantic comedy tropes. Plus, it’s funny—really funny. Every episode contains jokes, quick banter, songs, and a slew of puns and double-entendres. Audiovisual translator Alicia González-Camino, who translated the scripts for Spanish dubbing, knew she’d have her work cut out for her. I spoke with González-Camino via email. Her responses to my questions, compiled below, illustrate her translation process and relationship to this project. Here she is, in her own words, discussing the show’s challenges and whether audiovisual translation counts as a literary art.

This interview has been edited for length and clarity and translated from Spanish.

—Allison Braden, Editor-at-Large for Argentina

As a translator, I started out doing any translation that fell into my hands, mostly technical, and it was so boring. I didn’t enjoy translating at all. Audiovisual translation, on the other hand, allows me to be more creative. I have fun translating, and I can feel proud of the result when I successfully make a scene or especially complicated speech flow well and sound natural. It’s a kind of translation where, on the same day, you can have animated drawings with rhymes and little made-up names, something with mafiosos, full of cursing, and something funny and comedic. And in my case, since I translate from five languages, you can also change from one language to another in one day. The result is that you can have really engaging days thanks to the variety.

Plus, in the case of dubbing, the translation comes to life in the voice of the actors. And if you’re lucky, a translation of yours can become part of the whole country’s vocabulary when a show or movie is really well-known and some phrase takes hold in the popular lexicon for posterity. That hasn’t happened to me yet with my translations, but leaving my footprint through language seems incredibly fun to me, in addition to being an honor.

I guess audiovisual translation is somewhat literary, because we’re all tied to a style we have to respect. We approach works that have existing souls and, in some sense, we create works with new souls that our respective audiences can understand, provoking the same emotions and reactions as the original.

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